Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition IrrelevantW. Chan Kim
Renée A. Mauborgne
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الكتب التي كتبها Renée A. Mauborgne
- Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)W. Chan Kim
- Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)W. Chan Kim
- HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD)W. Chan Kim
