Revolutionizing the Sari: The Journey of Suta with Tanya and Sujata Biswas

In this episode of Chasing Creativity, we sit down with Tanya and Sujata Biswas, the inspiring sister duo behind the innovative sari brand, Suta.

Discover their journey from small-town engineers to fashion trailblazers who have redefined the traditional sari. Learn about their creative process, childhood inspirations, and the thoughtful approach they bring to designing accessible and stylish saris.

Get insights into their initial struggles, the philosophy behind their designs, and how they have successfully brought the sari back into everyday wear.

Join us as we delve into their mission to revive traditional crafts and make the sari a global fashion staple.

00:00 Introduction to Suta and the Founders

01:00 Childhood Memories and Inspirations

03:15 Revolutionizing the Sari

05:52 Challenges and Breakthroughs

12:16 Design Philosophy and Team Building

23:31 Personal Touch and Social Media

26:26 Creative Photoshoots and Family Involvement

27:42 The Emotional Connection to Clothing

28:17 Shooting Challenges and Creative Solutions

30:20 Interior Design of Unique Stores

30:49 Raksha's Inspiring Journey

33:09 Creative Process and Methodical Planning

35:08 Innovative Experiments and Sustainability

37:55 The Birth of Suta

40:05 Future Innovations and Travel Influences

44:21 Vision for Suta's Future

47:16 Rapid Fire and Closing Thoughts