IRB Media

Please note: This is a companion version & not the original book. 

Book Preview: 

#1 The world is becoming more and more tribal. We feel a kinship with the tribe to which we belong, and we emotionally invest in it. This means that we can become emotionally attached to religious groups, nations, and even multinational corporations.

#2 The professor conducted an exercise where participants were divided into six tribes and asked to come up with the most important tribal values. Some spent nearly thirty minutes on it, while others were terrified by an alien that came to destroy the Earth if they didn’t choose one tribe.

#3 The lights came back on, and everyone looked around, bewildered. There were a few chuckles, and then the participants sprang into action, huddling at their tables to define their strategy for the upcoming negotiations.

#4 The world has exploded so many times in the past that participants lose sight of their goal of saving the world for the sake of an identity crafted in just fifty minutes.

تسجيل حساب جديد