What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral EconomicsMelina Palmer5
What Your Customer Wants and Can’t Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)Melina Palmer
What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral EconomicsMelina Palmer5
The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)Melina Palmer