Comeback: The Fall & Rise of the American Automobile Industry - Paul Ingrassia,Joseph B. White

Comeback: The Fall & Rise of the American Automobile Industry

Comeback: The Fall & Rise of the American Automobile Industry

0.0 0 5 Författare: Paul Ingrassia,Joseph B. White
Finns som e-bok.
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
Språk: Engelska Kategori: Ekonomi & Business Översättare:

Mer info om e-boken:

Förlag: Simon & Schuster
Utgiven: 2013-05-14
ISBN: 9781476737478
Kommentarer

Ha alltid en bra bok på gång – lyssna och läs på dina egna villkor

Läs och lyssna på så många böcker du orkar! Ladda ner böcker offline, välj sagor till barnen eller prova en bok du inte visste att du ville höra. Helt enkelt den bästa digitala bokupplevelsen du kan få.
Prova fritt i 14 dagar