Turning the Flywheel: A Monograph to Accompany Good to GreatJim Collins
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
- Av
- Med
- Förlag
- 49 Recensioner
3.8
- Längd
- 9T 45min
- Språk
- Engelska
- Format
- Kategori
Ekonomi & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 HarperAudio (Ljudbok): 9780062262714
Utgivningsdatum
Ljudbok: 11 december 2012
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
- Av
- Med
- Förlag
- 49 Recensioner
3.8
- Längd
- 9T 45min
- Språk
- Engelska
- Format
- Kategori
Ekonomi & Business
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
© 2012 HarperAudio (Ljudbok): 9780062262714
Utgivningsdatum
Ljudbok: 11 december 2012
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Linus
16 mars 2023
InformativBladvändareGood info. Sometimes hard to follow everything and sometimes feels a bit boring but there are absolutely some useful key points! Worth the while!
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