Lights Out: An Into Darkness Novel Navessa Allen
4.5
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Дизайн и поведение пользователей. Применение психологии и поведенческой экономики в разработке и UX
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- Russian
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Non-Fiction
Разработчики и дизайнеры надеются, что их продукты станут такими же незаменимыми и востребованными, как многие популярные приложения. Стивен Вендел — глава отдела поведенческих наук в Morningstar — шаг за шагом знакомит с процессом внедрения методов поведенческого подхода в разработку продуктов. Продакт-менеджеры, дизайнеры и аналитики данных узнают простой и эффективный подход к определению целевых пользователей и моделей поведения, созданию продукта и оценке его эффективности. Книга предлагает понимание того, как лучше всего проектировать продукт, что заставляет пользователей совершать определенные действия и как изменить их поведение.
© 2025 Спринт Бук (Ebook): 9786010847194
Translators: Денис Кусакин
Release date
Ebook: 11 June 2025
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