Lights Out: An Into Darkness Novel Navessa Allen
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创业学绝味：一根鸭脖的商业奇迹
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- Duration
- 8H 44min
- Language
- Chinese
- Format
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Teens & Young Adult
内容简介： 一根根短短的鸭脖，平均长度不足20厘米，却成了全国吃货们吃了还想吃的美味食品。绝味的成功再次证明所做的行业是新的还是老的，不重要；是时髦的技术，还是老掉牙的技术，也不重要。重要的是专注、细化、精化，是在商业模式上的创新！ 他们把一个地方的美味小吃，发展成为今天的连锁加盟大品牌，把一份在常人眼里看来不起眼的小生意做遍了全国，而且做得红红火火，无疑是当今中国餐饮行业的商业奇迹。他们的团队是怎么做到的？这种成功是否可以复制？ 作者简介： 郭宇宽，曾为湖南卫视、陕西卫视节目主持人，中央电视台《新闻调查》栏目出镜记者，《南风窗》杂志主笔，美国new school大学社会科学学院中印研究所研究员。他于西安交大获得机械自动化专业学士学位、系统工程专业硕士学位，后在中国传媒大学获得理论传播学博士学位，接着攻读清华大学理论经济学博士后，研究期间运用经济社会学方法开始对企业商业模式进行研究。
© 2024 东方视角/SJPUBLISH (Audiobook): 4099995944914
Release date
Audiobook: 4 November 2024
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