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Personal Development
Description: 基於對百名創客、數十家創新企業的調研,系統梳理了 "創意落地為商業" 的全流程。全書以 "互聯網全球化 + 大眾創業" 為背景,從創意孵化、資金籌措、團隊搭建、低成本行銷四個核心維度展開:例如如何通過 "痛點挖掘 + 小成本試錯" 驗證創意可行性,如何利用眾籌、政府創業補貼解決啟動資金,如何搭配 "技術 + 運營 + 市場" 的初創團隊,以及如何通過社交媒體實現零預算傳播。書中還附錄了國家創業扶持政策,並結合文創、科技等領域的創客案例,強調 "每一步精准把控" 的方法論。本書不僅是創業指導書,更揭示了創客經濟 "自下而上創新、個性化定制" 的產業變革邏輯,適合懷揣創意的創業者與關注創新經濟的讀者。
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Release date
Ebook: 18 November 2025
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