The Tenant Freida McFadden
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參與感營銷：互聯網行銷手冊實踐版: 繁體中文版
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- Publisher
- Language
- Chinese
- Format
- Category
Economy & Business
Description： 以小米 "4 年 600 億" 的商業奇跡為核心案例，拆解了 "參與感式行銷" 的底層邏輯。全書圍繞 "為粉絲而生""專注""極致""口碑" 四大維度，結合小米論壇運營、用戶共創產品等真實案例，詳解如何通過 "三三法則"（三個戰略：專注、極致、口碑；三個戰術：社交媒體、事件行銷、用戶社群）構建用戶深度參與的品牌生態。書中不僅解析了小米 "讓用戶成為品牌共建者" 的策略，還拓展了跨界行銷、自媒體運營等實戰方法，既適合互聯網企業從業者參考，也為傳統品牌轉型提供了可落地的路徑。作為 "互聯網行銷實踐手冊"，其內容兼具理論框架與實操細節，是理解移動互聯網時代用戶思維的代表性作品之一。
© 2025 中视视界/SJPUBLISH (Ebook): 4069829132718
Release date
Ebook: 18 November 2025
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