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小众经济创业课

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Language
Chinese
Format
Category

Personal Development

Description： 《小众经济创业课：社群经济与小众文化创造的新蓝海》从小众经济诞生的时代背景出发，深入揭示了小众经济的产生、存在及发展的本质和规律，并结合生动详实的案例分析了诸多小众生意的得失成败。全书共分为三个部分，主要内容包括中间市场的陷落、小众经济的兴起、社群经济的崛起，弹幕视频、小众游戏、虚拟偶像等文化潮流下小众文化的兴起，差异化定位、重度垂直的行业壁垒等新商业模式所带来的商业机遇。

© 2025 中视视界/SJPUBLISH (Ebook): 9787115443618

Release date

Ebook: 13 October 2025

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