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Personal Development
Description: 《小眾經濟創業課:社群經濟與小眾文化創造的新藍海》從小眾經濟誕生的時代背景出發,深入揭示了小眾經濟的產生、存在及發展的本質和規律,並結合生動詳實的案例分析了諸多小眾生意的得失成敗。全書共分為三個部分,主要內容包括中間市場的陷落、小眾經濟的興起、社群經濟的崛起,彈幕視頻、小眾遊戲、虛擬偶像等文化潮流下小眾文化的興起,差異化定位、重度垂直的行業壁壘等新商業模式所帶來的商業機遇。
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Release date
Ebook: 13 October 2025
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English
Singapore
