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Economy & Business
内容简介: "商道即人道",这是晚清红顶商人胡雪岩的人生顿悟。做生意的第一要诀是吃透商道。谋取商道靠观察、靠琢磨.边千边悟,这样才能从一个小老板成为一个大企业家。 "小胜在智,大胜在德。"想赢两三个回合,赢三五年,有点儿智商就行;要想做大生意,想一辈子都赢,没有"德商"不行。古今中外,但凡真正的大商人、大老板,无不在个人道德修养上达到了常人难以企及的高度。 如果说经营公司的第一个阶段是靠吃苦力,靠拼命千,靠和别人竞争分得一杯羹,那么第二个阶段靠的就是毅力和坚持,才能避开被淘汰的厄运,而最终从"小打小闹"到"财富英雄"的关键蜕变,就需要总经理的经商智慧、技巧和管理经验了。 《总经理商道笔记》为您揭秘总经理把私营公司做大做强的12大机密,总经理防止私营公司亏损倒闭的12大商道!《总经理商道笔记》由张俊杰编著。
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