And Then You Win: A Start-Up's Untold Story of Grit, Grind, and Glory

"This book captures what I witnessed firsthand ... how true entrepreneurs make the impossible possible."

— Sir Richard Branson, Founder, Virgin Group

"This is the untold story of how Bitcoin's backbone was forged by true believers."

— CZ, Founder, Binance - the world's largest crypto exchange

The first true insider story of Bitcoin’s rise—told by someone who survived it.

First they ignore you. Then they laugh at you. Then they fight you. And then you win.

This story you’re about to immerse yourself in? It’s real. It’s raw. It may sound unbelievable, but every word is true.

And the witnesses? Bitcoin OGs. VCs. Angels. Presidents. Oligarchs. Sheikhs. FBI agents. Hackers. Buddhist monks. They lived it too.

And Then You Win is the untold insider account of Bitcoin’s wildest decade: how a fringe idea battled ridicule, resistance, and regulatory heat to become a global financial movement. From early-stage boardrooms and late-night strategy calls to global stage battles, George Kikvadze brings you to the front lines of the revolution with stories no one else can tell.

Inside, you'll discover:

• How to lead through chaos when the world thinks you’re crazy • Why relentless focus and grit matter more than genius • What it takes to win when the odds are rigged against you

Meet the misfits and rebels who risked everything to rewrite the rules of money, power, and trust. And Then You Win is a wild ride through one of the most disruptive movements of our time—told by someone who lived it from the inside.

This isn’t just a startup story. It’s a hard-won blueprint for winning against impossible odds, packed with lessons learned and candid advice for the next generation of tech entrepreneurs.

© 2025 Ethos Collective (Audiobook): 9798260888223

Release date

Audiobook: 26 November 2025