Basic Marketing Course: University Textbook

This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform. Learn about the evolving landscape of influencer marketing. Understand the power of AI for personalization. Explore the impact of short-form video. See how the cookieless future affects digital strategies. We'll even delve into neuromarketing and the psychology of consumer behavior. Sustainability, the creator economy, inclusive marketing, and gamification are also covered. Plus, master social listening, the latest SEO techniques, and how to market to Gen Z and Gen Alpha. Finally, unlock the secrets of storytelling in marketing.

This textbook goes beyond traditional marketing concepts. It provides a fresh perspective on the latest digital trends and technologies. Unlike other books that may focus on outdated strategies, this resource equips you with the knowledge and tools to excel in today's dynamic marketing landscape. It's your guide to understanding the modern consumer and creating impactful campaigns that resonate.

© 2024 Royal Co. (Ebook): 9783384622457

Release date

Ebook: 6 December 2024