Economy & Business
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
© 2010 Rockport Publishers (Ebook): 9781610580687
Release date
Ebook: 1 October 2010
Economy & Business
This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
© 2010 Rockport Publishers (Ebook): 9781610580687
Release date
Ebook: 1 October 2010
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