8 maneras de crecer Philip Kotler
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Calidad y servicio: Conceptos y herramientas
- Language
- Spanish
- Format
- Category
Economy & Business
El servicio y la calidad son hoy factores diferenciadores de organizaciones que asumen su éxito desde la perspectiva de los clientes y referentes para elevar sus niveles de competitividad.
Esta obra ofrece al lector una orientación teórica y práctica que ayudará a las organizaciones, instituciones y empresas a diseñar, implementar y evaluar los procesos de calidad y servicio. Además, proporciona un capítulo de talleres que sirve de guía para la aplicación del texto.
© 2014 Universidad de La Sabana (Ebook): 9789586489577
Release date
Ebook: 1 April 2014
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