Clickonomics: How to Win Customers and Influence People on the Internet

Are you ready to master the wild, wild web?

Welcome to Clickonomics, where the internet isn't just a place to make money; it's a digital jungle where the art of getting attention is both a science and a spectacle. This audiobook, narrated in a deep, engaging British voice, paints a vivid imagery as it tells the fascinating story of the internet, much like a business documentary by David Attenborough.

What's Inside:

- The Evolution of the Internet: From the dial-up days of Web 1.0 to the immersive, algorithm-driven world of Web 3.0, understand how the internet has transformed and what it means for your business.- The Attention Economy: Discover why attention is the new currency and how to capture it in a world where everyone's shouting for clicks.- Content is King, but Engagement is Queen: Uncover the secrets of creating content that not only attracts but also retains and engages your audience.- The Psychology of Clicks: Delve into why we click, what drives us to engage, and how to turn those clicks into meaningful connections.Why Clickonomics?- Revolutionary Approach: This audiobook throws out the traditional marketing playbook. It's raw, real, and unfiltered, offering insights from an entrepreneur's perspective. Unlike other marketing books that give you theory, tips, and hacks, Clickonomics provides the missing ingredient: CONTEXT. It explains the story of the internet, its evolution, how people think and act online, and the quirks that make the digital world unique. This context is crucial because without it, the strategies from other books often fail, leading to frustration and abandonment.- Witty and Engaging: Simba makes complex marketing concepts digestible and entertaining.Whether you're an entrepreneur, a marketer, or just internet-curious, Clickonomics will challenge you to rethink how you engage with the digital world. It's not just about clicks; it's about understanding the context behind those clicks to create lasting impact.

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Release date

Audiobook: 9 October 2024