Content Marketing: 2 Manuscripts- Branding and Copywriting, Learn the Top Copywriting and Brand Strategies and Build Successful Business Product Michael Hill
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Digital China: Working with Bloggers, Influencers and KOLs
- Language
- English
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Economy & Business
Want to know more about influencer marketing in the world’s largest and fastest growing online market? This is the second book in our series guiding you through China’s digital space. China is one of the most attractive markets in the world and collaborating with bloggers, KOLs and influencers is essential if you want to find a place in the consumer’s heart. Don’t know where to start? This book will help newcomers and experienced marketers alike gain insight and take action.
You’ll learn about:
The Most Influential KOL Platforms and How They Work
How to Find and Select the Right Influencer for You
The Ins and Outs of Effective KOL Campaigns
KOLs in action: Revealing Case Studies
If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you.
© 2018 Alarice International (Ebook): 9780692041901
Release date
Ebook: 17 December 2018
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