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Cover for Do You Want to Keep Your Customers Forever?

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Do You Want to Keep Your Customers Forever?

Name: Do You Want to Keep Your Customers Forever?
ISBN: 9781633691421

By
Publisher
- Harvard Business Review Press

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Series: 1 of 33
Language: English
Format
Category: Economy & Business

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

Release date

Ebook: 1 March 2010