Step into an infinite world of stories
Economy & Business
Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
© 2013 Business Expert Press (Ebook): 9781606496978
Release date
Ebook: 31 December 2013
Over 950 000 titles
Kids Mode (child safe environment)
Download books for offline access
Cancel anytime
For those who want to listen and read without limits.
S$12.98 /month
Unlimited listening
Cancel anytime
For those who want to listen and read without limits.
S$69 /6 months
Unlimited listening
Cancel anytime
For those who want to listen and read without limits.
S$119 /year
Unlimited listening
Cancel anytime
For those who want to share stories with family and friends.
Starting at S$14.90 /month
Unlimited listening
Cancel anytime
S$14.90 /month
English
Singapore
