Face Value Culture

"Face Value Culture" explores the pervasive influence of "face"—a culturally shaped sense of social esteem—on human behavior across diverse societies. The book argues that understanding face dynamics is crucial in today's globalized world, as it governs daily social exchanges and impacts everything from interpersonal relationships to international negotiations. It examines how different cultures, from East Asia to Latin America, manage face through unique strategies like "face-saving" and "face-giving," revealing the underlying values that drive these behaviors. The book highlights that face isn't just about reputation; it's a fundamental human need for social validation and belonging.

The book is structured in three parts, starting with the theoretical foundations of face, then moving into cultural variations in face management, and finally, exploring the consequences of face dynamics in various settings, such as workplaces and international negotiations. By synthesizing cross-cultural research, the book reveals both universal patterns and culture-specific adaptations in face dynamics. It provides practical strategies for navigating face-threatening situations, ultimately aiming to improve intercultural communication and foster stronger, more respectful relationships. This approach makes it a valuable resource for anyone seeking to enhance their social competence in diverse global settings.

© 2025 Publifye (Ebook): 9788233993559

Translators: AI

Release date

Ebook: 21 February 2025