HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company Richard S. Ruback
Listen and read
Step into an infinite world of stories
- Read and listen as much as you want
- Over 950 000 titles
- Exclusive titles + Storytel Originals
- Easy to cancel anytime
HBR's 10 Must Reads on Sales
- 21 Ratings
4.4
- Series
1 of 160
- Duration
- 5H 48min
- Language
- English
- Format
- Category
Economy & Business
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.
We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success.
This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, introduce tiebreaker selling and consensus selling, and motivate your sales force properly.
© 2020 Ascent Audio (Audiobook): 9781469078656
Release date
Audiobook: 21 January 2020
Others also enjoyed ...
- HBR's 10 Must Reads for Mid-Level Managers (with bonus article "Managers Can't Do It All" by Diane Gherson and Lynda Gratton) Harvard Business Review
- Racial Justice: The Insights You Need from Harvard Business Review Harvard Business Review
- R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
- Harvard Business Review Project Management Handbook: How to Launch, Lead, and Sponsor Successful Projects Antonio Nieto-Rodriguez
- Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs Michael A. Cusumano
- The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
- Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
- Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
- Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
- INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
- The 22 Immutable Laws of Branding Al Ries
- Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences Eric Berridge
- Marketing 4.0: Moving from Traditional to Digital Philip Kotler
- The Only Sales Guide You'll Ever Need Anthony Iannarino
- The 22 Immutable Laws of Marketing Jack Trout
- Winning Jack Welch
- HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
- The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
- The Ideas of Eli Goldratt About Management: MBA in One Day - Management Classics Ben Tiggelaar
- 22 Immutable Laws of Branding Al Ries
- Management Rev Ed Peter F. Drucker
- HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
- Inside the Tornado Geoffrey A. Moore
- B2B Sales Mentors: 20 stories from 20 top 1% sales professionals Scott Ingram
- How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services Doug Fletcher
- The 22 Immutable Laws of Marketing Jack Trout
- The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
- HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century Harvard Business Review
- Ask for More Alexandra Carter
- Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
- Understanding Michael Porter: The Essential Guide to Competition and Strategy Joan Magretta
- It's Not Luck: Marketing, Production, and the Theory of Constraints Eliyahu M. Goldratt
- Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
- Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Tony Saldanha
- HBR's 10 Must Reads on Organizational Resilience Harvard Business Review
- Strategy That Works: How Winning Companies Close the Strategy-To-Execution Gap Art Kleiner
- The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics Jenny Dearborn
- The Digital Transformation Playbook: Rethink Your Business for the Digital Age David L. Rogers
- The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business Rita Gunther McGrath
- The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
- Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
- The Tenant Freida McFadden
3.9 - Harry Potter and the Philosopher's Stone J.K. Rowling4.7
- Quicksilver: The Fae & Alchemy Series, Book 1 Callie Hart4.4
- The Hunger Games Suzanne Collins4.7
- 弟弟不要怕 小邝5
- Shield of Sparrows Devney Perry4.5
- HOW TO WIN FRIENDS & INFLUENCE PEOPLE Dale Carnegie4.3
- Never Lie Freida McFadden3.9
- Twisted Love Ana Huang3.7
- From Blood and Ash (1 of 2) [Dramatized Adaptation]: Blood and Ash 1 Jennifer L. Armentrout4.3
- No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy4.2
- A Court of Thorns and Roses (1 of 2) [Dramatized Adaptation]: A Court of Thorns and Roses 1 Sarah J. Maas4.3
- Pachinko Min Jin Lee4.3
- Ikigai: The Japanese Secret Philosophy for a Happy Healthy Long Life With Joy and Purpose Every Day Marie Xue4.2
- My Weird School Special: Fright Night! Dan Gutman4.8
Features:
Over 950 000 titles
Kids Mode (child safe environment)
Download books for offline access
Cancel anytime
Most popular
Unlimited
For those who want to listen and read without limits.
3 days for free
1 account
Unlimited Access
Unlimited listening
Cancel anytime
Unlimited Bi-yearly
For those who want to listen and read without limits.
14 days for free
Save 11%
1 account
Unlimited Access
Unlimited listening
Cancel anytime
Unlimited Yearly
For those who want to listen and read without limits.
14 days for free
Save 24%
1 account
Unlimited Access
Unlimited listening
Cancel anytime
Family
For those who want to share stories with family and friends.
2-3 accounts
Unlimited Access
Unlimited listening
Cancel anytime
2 accounts
S$14.90 /monthLanguage and region
English
Singapore
