Harry Potter and the Philosopher's Stone J.K. Rowling
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Internationale Unternehmenskommunikation: Weltweit wirkungsvolle interne Kommunikation, Werbung und PR
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- German
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Economy & Business
Dieses Buch gibt Unternehmen jeder Größe einen einzigartigen und sehr praxisnahen Einblick in die internationale Kommunikation: -Sie erhalten Basiswissen über die Potenziale, aber auch die Risiken der internationalen Kommunikation. -Die interne und externe Kommunikation wird im Buch separat behandelt, dennoch überschneiden sich die Wirkprinzipien teilweise, sodass aus diesem Grund nicht immer strikt getrennt werden kann. -Sie lernen an vielen Praxisbeispielen, wie Unternehmen Chancen nutzen und Herausforderungen meistern. -Sie lernen internationale Kommunikation als Managementprozess kennen und erfahren, wie Sie die Instrumente wirkungsvoll einsetzen.
© 2014 epubli (Ebook): 9783737502283
Release date
Ebook: 4 August 2014
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