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Economy & Business
A look at the history of a family beer business and how they’ve managed to maintain strength in an increasingly competitive industry.
Featuring important insights from the company’s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent.
Last Canadian Beer is the remarkable story of a time-honored business, a complex family, and a beloved beer.
© 2009 Nimbus (Ebook): 9781551098227
Release date
Ebook: 19 October 2009
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