Lean Startup: Creating a Successful Business with Lean Startup Techniques

The Lean Startup is a groundbreaking book that provides a new approach to building successful businesses. Based on the principles of lean manufacturing, the Lean Startup approach emphasizes rapid experimentation, iterative development, and continuous improvement. In this book, author Eric Ries provides a step-by-step guide to building a successful business using Lean Startup techniques.

The book is designed to help entrepreneurs and small business owners create products and services that customers actually want. By using the Lean Startup approach, businesses can test their assumptions and ideas quickly and efficiently, minimizing the risks and costs of failure. The book also provides guidance on how to measure progress, how to adapt to changing market conditions, and how to pivot when necessary.

The Lean Startup has become a classic in the business world, with its ideas and techniques being embraced by startups and established companies alike. Whether you are an entrepreneur just starting out or an established business looking to innovate and grow, this book provides a valuable roadmap for building a successful and sustainable business.

© 2025 Tom Lesley (Audiobook): 9798347826971

Release date

Audiobook: 30 January 2025