Los secretos de la comunicación política Juanjo Ramos
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Manual de comunicación política y estrategias de campaña: Candidatos, medios y electores en una nueva era
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1 of 4
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- Spanish
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Economy & Business
Este libro concibe la comunicación política como una dimensión estratégica por sí misma, aspecto central en el marco de la planificación de campañas electorales. Estrategia y mensaje son los dos elementos fundamentales de una campaña exitosa: el mensaje define la estrategia y, a la vez, la estrategia es el mensaje.
© 2021 Editorial Biblos (Ebook): 9789876919555
Release date
Ebook: 4 August 2021
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