Listen and read

Step into an infinite world of stories

  • Read and listen as much as you want
  • Over 950 000 titles
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Try now
image.devices-Singapore 2x
Cover for Marketing = Customers + Heart: How to build your small business growth strategy

Marketing = Customers + Heart: How to build your small business growth strategy

Duration
3H 53min
Language
English
Format
Category

Economy & Business

Stop wasting your advertising money!

It's easy to feel frustrated and disheartened when you're trying to grow your small business, pouring precious cash into advertising channels and funnels with little or no return. But you can change your business's fortune with a marketing plan that places your customers at the very heart of your business.

Marketing = Customers + Heart is more than a marketing book, it's your way of business. If you follow this clear, practical, and proven formula you too will win in small business. Join Judy and Eriks Celmins as they share the 7 Stages for building a solid growth strategy – stages you can implement immediately, and every day. Developed over their three decades of experience challenging conventions and problem-solving in a wide range of innovative businesses and industries, this formula will help you:

• Build a solid foundation to create, understand, nurture, and retain customers. • Tap into your hidden reserves of creativity for new and exciting ideas. • Feel confident that your marketing decisions are finally on target with your goals and aspirations. • Discover how stronger customer relationships lead to deeper insights and greater growth. • Expand your mindset and easily identify new opportunities before your competitors.

The Marketing = Customers + Heart formula comes at the very first, critical step of your marketing strategy – a step that too many businesses skip over. This book is a must-read, before you waste one more cent sending the wrong message.

When you purchase this book, 100% of the gross profits will be donated to a Ukrainian family in desperate need. You can find out more by visiting our website https://thriveablebiz.com

© 2022 ThriveableBiz Limited (Audiobook): 9780473614263

Release date

Audiobook: 8 May 2022

Others also enjoyed ...

  1. Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition
    Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition Aubrey C. Daniels
  2. Executive Presence, Second Edition: The Art of Commanding Respect Like a CEO
    Executive Presence, Second Edition: The Art of Commanding Respect Like a CEO Harrison Monarth
  3. All the Money You Will Ever Need: 3 Books in 1: Financial Freedom, Passive Income Ideas, High Credit Score Secrets
    All the Money You Will Ever Need: 3 Books in 1: Financial Freedom, Passive Income Ideas, High Credit Score Secrets Jerome Hamlin
  4. Reviving America: How Repealing Obamacare, Replacing the Tax Code and Reforming The Fed will Restore Hope and Prosperity
    Reviving America: How Repealing Obamacare, Replacing the Tax Code and Reforming The Fed will Restore Hope and Prosperity Steve Forbes
  5. The Lenovo Way: Managing a Diverse Global Company for Optimal Performance
    The Lenovo Way: Managing a Diverse Global Company for Optimal Performance Yolanda Conyers
  6. The New Extraordinary Leader, 3rd Edition: Turning Good Managers into Great Leaders
    The New Extraordinary Leader, 3rd Edition: Turning Good Managers into Great Leaders John H. Zenger
  7. Emotional Intelligence and Effective Communication 2 Books in 1: Unleash the Power of Persuasion and NLP with these secret Mind Hacking Strategies
    Emotional Intelligence and Effective Communication 2 Books in 1: Unleash the Power of Persuasion and NLP with these secret Mind Hacking Strategies Self Discovery Academy
  8. Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
    Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance Jason Jordan
  9. Prosperity in The Age of Decline: How to Lead Your Business and Preserve Wealth Through the Coming Business Cycles
    Prosperity in The Age of Decline: How to Lead Your Business and Preserve Wealth Through the Coming Business Cycles Alan Beaulieu
  10. How to Lead Your Family Business: Excelling Through Unexpected Crises, Choices, and Challenges
    How to Lead Your Family Business: Excelling Through Unexpected Crises, Choices, and Challenges Julie Charlestein
  11. LLC Startup 2023: How to Create Financial Freedom Through Launching a Successful Small Business. From Creating a Business Plan for the Limited Liability Company to Turning the Vision into a Reality.
    LLC Startup 2023: How to Create Financial Freedom Through Launching a Successful Small Business. From Creating a Business Plan for the Limited Liability Company to Turning the Vision into a Reality. Nicholas Regan
  12. Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports
    Game-Time Decision Making: High-Scoring Business Strategies from the Biggest Names in Sports David Meltzer
  13. Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships
    Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships Bruce W. Marcus
  14. Managing the Myths of Health Care: Bridging the Separations between Care, Cure, Control, and Community
    Managing the Myths of Health Care: Bridging the Separations between Care, Cure, Control, and Community Henry Mintzberg
  15. Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches
    Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches Marshall Goldsmith
  16. Crucial Confrontations: Tools for talking about broken promises, violated expectations, and bad behavior
    Crucial Confrontations: Tools for talking about broken promises, violated expectations, and bad behavior Joseph Grenny
  17. Five P's To A Wow Business: Wow Business: An Easy-To-Understand, Easy-To-Implement, Practical Guide to Business Success
    Five P's To A Wow Business: Wow Business: An Easy-To-Understand, Easy-To-Implement, Practical Guide to Business Success Bill Matthews
  18. Millionaire Mindset: How to Build Wealth Through Assets
    Millionaire Mindset: How to Build Wealth Through Assets Sachin Naha
  19. Transform: How Leading Companies are Winning with Disruptive Social Technology
    Transform: How Leading Companies are Winning with Disruptive Social Technology Sara Gaviser Leslie
  20. Patterns of Consistency: A Simple Start: How Consistency is Key to Your Success
    Patterns of Consistency: A Simple Start: How Consistency is Key to Your Success Jonathan Blackwell
  21. The Taxes, Accounting, Bookkeeping Bible: [3 in 1] The Most Complete and Updated Guide for the Small Business Owner with Tips and Loopholes to Save Money and Avoid IRS Penalties
    The Taxes, Accounting, Bookkeeping Bible: [3 in 1] The Most Complete and Updated Guide for the Small Business Owner with Tips and Loopholes to Save Money and Avoid IRS Penalties Martin J. Kallman
  22. The Communication Habit: Strategies That Set You Apart and Leave a Lasting Impression
    The Communication Habit: Strategies That Set You Apart and Leave a Lasting Impression Laura Joan Katen
  23. Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business
    Designing the Future: How Ford, Toyota, and other World-Class Organizations Use Lean Product Development to Drive Innovation and Transform Their Business James M. Morgan
  24. 18 Minutes with Jesus: Straight Talk from the Savior about the Things That Matter Most
    18 Minutes with Jesus: Straight Talk from the Savior about the Things That Matter Most Dr. Robert Jeffress
  25. Called to Lead: Success Strategies for Women
    Called to Lead: Success Strategies for Women Julie Cottineau
  26. Street Smart Negotiations with Brandon Steiner
    Street Smart Negotiations with Brandon Steiner Brandon Steiner
  27. Church 3.0: Upgrades for the Future of the Church
    Church 3.0: Upgrades for the Future of the Church Neil Cole
  28. Teetering: Why So Many Live On A Financial Tightrope And What To Do About It
    Teetering: Why So Many Live On A Financial Tightrope And What To Do About It Ken Rees
  29. The Art of Bible Teaching
    The Art of Bible Teaching Christian Michael
  30. The Seven Eyes of Grace: Empowered To Live
    The Seven Eyes of Grace: Empowered To Live Ted J. Hanson
  31. Ministerial Ethics
    Ministerial Ethics Dag Heward-Mills
  32. Freight broker business startup: Simple Guide to Starting, Growing, and Running Your Own Freight Brokerage Company
    Freight broker business startup: Simple Guide to Starting, Growing, and Running Your Own Freight Brokerage Company Randy Russell
  33. SHRM CP Simplified: SHRM Certified Professional Exam Prep 2024-2025: Master the Society for Human Resource Management Certification on Your First Attempt
    SHRM CP Simplified: SHRM Certified Professional Exam Prep 2024-2025: Master the Society for Human Resource Management Certification on Your First Attempt Elias Thornfield
  34. How to Make Money While you Sleep!: A 7-Step Plan for Starting Your Own Profitable Online Business
    How to Make Money While you Sleep!: A 7-Step Plan for Starting Your Own Profitable Online Business Brett McFall
  35. Achieve Your Goals With Financial Intelligence: All You Need To Know About Making Smart Decisions With Your Money And Achieving Your New Year Goals And Dreams In 6 Months
    Achieve Your Goals With Financial Intelligence: All You Need To Know About Making Smart Decisions With Your Money And Achieving Your New Year Goals And Dreams In 6 Months Anderson M. Hill
  36. "The Secret of Success": Building a Strong Personal Brand: The Foundation of Business Success"
    "The Secret of Success": Building a Strong Personal Brand: The Foundation of Business Success" Evangivaldo Soares
  37. Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader
    Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader Suzanne Bates
  38. Teen Recidivism Rate
    Teen Recidivism Rate PBS NewsHour
  39. PMP Secrets to Effortlessly Succeed in Projects: "Master project management effortlessly with our dynamic audio lessons crafted for exam success and career growth!"
    PMP Secrets to Effortlessly Succeed in Projects: "Master project management effortlessly with our dynamic audio lessons crafted for exam success and career growth!" Alden Vexley
  40. Financial Planning and Analysis: Navigating Your Financial Future: A Comprehensive Guide to Budgeting, Forecasting, and Decision Making
    Financial Planning and Analysis: Navigating Your Financial Future: A Comprehensive Guide to Budgeting, Forecasting, and Decision Making Michael Evans
  41. The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good
    The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good Tynesia Boyea-Robinson
  42. The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
    The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers Vinay Iyer
  43. Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives
    Fast Forward Investing: How to Profit from AI, Driverless Vehicles, Gene Editing, Robotics, and Other Technologies Reshaping Our Lives Jon Markman
  44. Social Media Marketing, Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 – Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram
    Social Media Marketing, Affiliate Marketing, and Passive Income Ideas 2020: 3 Books in 1 – Build a Brand, Become an Influencer, and Explode Your Business with Facebook, Twitter, YouTube & Instagram Sean Dollwet
  45. Breakthrough Communication: A Powerful 4-Step Process for Overcoming Resistance and Getting Results
    Breakthrough Communication: A Powerful 4-Step Process for Overcoming Resistance and Getting Results Harrison Monarth
  46. The Timeless Sales Guide: Integrating Old-Fashioned Strategies with the Digital Age
    The Timeless Sales Guide: Integrating Old-Fashioned Strategies with the Digital Age Robert Jakobsen
  47. Christian Affirmations for Weight Loss: Renew your mind using bible-based affirmations and meditations; be motivated to exercise and be empowered to change your eating habits for weight loss
    Christian Affirmations for Weight Loss: Renew your mind using bible-based affirmations and meditations; be motivated to exercise and be empowered to change your eating habits for weight loss Good News Meditations
  48. Options Trading for Beginners: The Crash Course to Learn How to Achieve Financial Freedom Today by Trading Options. The Basics, Platforms & Tools, Technical Analisys, Tips & Tricks, and Suggestions to Excel
    Options Trading for Beginners: The Crash Course to Learn How to Achieve Financial Freedom Today by Trading Options. The Basics, Platforms & Tools, Technical Analisys, Tips & Tricks, and Suggestions to Excel Mark Warren Anderson
  49. PUSH: Breaking through the Barriers
    PUSH: Breaking through the Barriers Johnny Quinn
  50. Flipping the Script: A Beginner's Guide to Real Estate Wholesaling
    Flipping the Script: A Beginner's Guide to Real Estate Wholesaling J Emanuel
  51. Income Generating Solutions: How to Create a River of Extra Cash Flow!
    Income Generating Solutions: How to Create a River of Extra Cash Flow! John Cummuta
  52. Publishing Is a Joke: Lies, Theft, and Deception Explained by an Insider in a Corrupt Industry
    Publishing Is a Joke: Lies, Theft, and Deception Explained by an Insider in a Corrupt Industry Anonymous Publisher
  53. The Visionary Leader (Creating A Future For Your Organisation)
    The Visionary Leader (Creating A Future For Your Organisation) Dr. Anil Sureen
  54. PASSIVE INCOME: THE R.A.R. METHOD  (Recurring Automatic Revenue) The Lazy-Proof Secret of Financial Freedom!
    PASSIVE INCOME: THE R.A.R. METHOD (Recurring Automatic Revenue) The Lazy-Proof Secret of Financial Freedom! Beatrice Wait
  55. Stop the Credibility Crisis: Three Profitable Strategies to Cultivate Trust & Desire in the Expertise Economy
    Stop the Credibility Crisis: Three Profitable Strategies to Cultivate Trust & Desire in the Expertise Economy Debbie Jenkins
  56. Solar PV System Design, Installation, Maintenance and Safety
    Solar PV System Design, Installation, Maintenance and Safety Prasun Barua
  57. Beyond Reality and Back Again: Lessons from a Lifetime
    Beyond Reality and Back Again: Lessons from a Lifetime Karen Anderson
  58. The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success
    The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success Bernd Schoner
  59. Checking Out Online: eCommerce, Cart Selection & Merchant Accounts
    Checking Out Online: eCommerce, Cart Selection & Merchant Accounts Liv Montgomery
  60. Hybrid Databases: Unifying Data Architectures for Modern Applications
    Hybrid Databases: Unifying Data Architectures for Modern Applications Sam Green
  61. Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect and Engage: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
    Marketing in the Participation Age : A Guide to Motivating People to Join, Share, Take Part, Connect and Engage: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Daina Middleton
  62. Healthy Leadership for Thriving Organizations: Creating Contexts Where People Flourish
    Healthy Leadership for Thriving Organizations: Creating Contexts Where People Flourish Justin A. Irving
  63. Blogging for Profit: Earn Passive Income and Reach Financial Freedom Using your Blog as a Money Maker
    Blogging for Profit: Earn Passive Income and Reach Financial Freedom Using your Blog as a Money Maker Lucas Lee
  64. Think on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job
    Think on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job Jen Oleniczak Brown
  65. PMP Secrets Unleashed: Propel Your Project Success: "Transform your project management skills! Energizing audio lessons designed to boost your PMP exam readiness await you!"
    PMP Secrets Unleashed: Propel Your Project Success: "Transform your project management skills! Energizing audio lessons designed to boost your PMP exam readiness await you!" Cyrus Fenwick

Features:

  • Over 950 000 titles

  • Kids Mode (child safe environment)

  • Download books for offline access

  • Cancel anytime

Most popular

Unlimited

For those who want to listen and read without limits.

S$12.98 /month

3 days free
  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Bi-yearly

For those who want to listen and read without limits.

S$69 /6 months

14 days free
Save 11%
  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Yearly

For those who want to listen and read without limits.

S$119 /year

14 days free
Save 24%
  • Unlimited listening

  • Cancel anytime

Try now

Family

For those who want to share stories with family and friends.

Starting at S$14.90 /month

  • Unlimited listening

  • Cancel anytime

You + 1 family member2 accounts

S$14.90 /month

Try now