El Poder de la Mercadotecnia Audaz Joe Vitale
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Mercadotecnia Sustentable y su aplicación en México y Latinoamérica
- 1 Ratings
3
- Language
- Spanish
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- Category
Economy & Business
El libro escrito por 79 especialistas docentes de Instituciones de educación superior pública y privada de México y Colombia, nos transmite conocimientos a través de sus experiencias para comprender la forma como se deben plantear las diferentes estrategias de mercadotecnia. El texto pretende ser una herramienta que permitirá a los profesores y a los alumnos conocer casos de empresas en México y Latinoamérica y la manera en que ellas han llevado a cabo sus Estrategias de Mercadotecnia; también ofrece, a los empresarios de los diferentes sectores, opciones y ejemplos que les permitirán analizar, reflexionar y coadyuvar al logro de sus objetivos particulares.
© 2019 UNAM, Facultad de Contaduría y Administración (Ebook): 9786073011457
Release date
Ebook: 3 May 2019
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