One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action-and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or “renting” your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business-without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

Develop, test, and protect your idea

Plan and launch your business

Manufacture, package, market, sell, and distribute your product

Manage and grow your business

Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea-and the passion to make it happen.

Praise for One Simple Idea

“This book is straight-forward, no-nonsense information for how to start a successful company. Read it!” -Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

“The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book.” -Nolan Bushnell, inventor of Pong® and founder of Atari®

"Kudos!! One Simple Idea for Startups & Entrepreneurs is brilliant !! A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago." -Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets®, XiaXia Pets®, DeGeDar® and others

“I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf.” -Todd Basche, inventor of Word Lock®, the #1 selling word combination lock

© 2013 McGraw Hill-Ascent Audio (Audiobook): 9781638417491

Release date

Audiobook: 12 July 2013