Harry Potter and the Philosopher's Stone J.K. Rowling
4.7
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Profetisa de la modernidad: La publicidad en el Perú de Leguía (1919-1930)
- Language
- Spanish
- Format
- Category
Non-Fiction
"A través del estudio de la publicidad en el Oncenio de Leguía, este libro revisa el concepto de modernidad como movimiento cultural, social e histórico, su rol como impulsor de la comunicación y el consumo, y su relevancia en el proceso de modernización, bajo la influencia de la clase ilustrada europea y los poderes políticos y económicos de los Estados Unidos, así como del proyecto Patria Nueva. El objetivo principal de Profetisa de la modernidad es describir qué componentes políticos, ideológicos, económicos, sociales, culturales y estéticos contribuyeron y distinguieron el proceso de modernización en el Perú en esa época. "
© 2024 Fondo Editorial de la PUCP (Ebook): 9786123179946
Release date
Ebook: 27 November 2024
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