Unleashing the Idea Virus Seth Godin
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Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas
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- 53 Ratings
3.9
- Duration
- 7H 31min
- Language
- English
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- Category
Economy & Business
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better.
Then small happened.
Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
© 2006 HighBridge Audio (Audiobook): 9781598871050
Release date
Audiobook: 24 July 2006
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