Smart Yacht Marketing 101: The Secrets To Sourcing, Winning And Retaining The World's Richest Clientele

“The bedrock to marketing in the High-Net-Worth space.”

Struggling to attract Ultra-High-Net-Worth clients? Frustrated by marketing efforts that don’t convert? Losing business to competitors who seem to have an edge?

The business of luxury yachting is one of the most lucrative and competitive in the world today. Smart Yacht Marketing 101 by industry specialist, Mark Duncan, is the exclusive guide for yacht brokers, marketers and industry professionals who want to fix what isn’t working, amplify what is, and unlock new opportunities that get their yachts (and themselves) "seen" and “wanted” by the world’s richest clientele.

What You’ll Get:

• Decades of rare first-hand experience distilled into one easy guide • Proven tactics to reach and engage Ultra-High-Net-Worth clients • Exclusive insights into client behaviours for maximum lifetime client value • Crafting a unique value proposition that sets you apart from the competition • What clients themselves say about how you can win (or lose!) their business

Why The Audiobook?

No time to read? • : capture the knowledge 'on the go' whether flying to your next yacht show, working out in the gym or on your daily commute. Read by Mark Duncan: • hear the case studies, anecdotes and actions from decades spent in the field brought to life by the author himself.

Some Reader Reviews:

“The key to your success lies in every page!” - Jonathan Beckett, CEO, Burgess

“A ‘must-read’.” - Raphael Sauleau, CEO, IYC

“Top book! Accessible. Practical. Comprehensive. Tips and tricks (you can apply to) any industry. Highly recommended.” - BramM111

"Shifted my perception of what “brokerage service” means." - Joe Hill, Group Brokerage Manager

© 2025 Smart Yacht Marketing (Audiobook): 9791041567317

Release date

Audiobook: 21 April 2025