Summary of Ken Colwell's Starting a Business QuickStart Guide IRB Media
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#1 The secret to spreading your ideas is to understand that they have two elements: the cookie and the fortune. The cookie is the commodity, the tangible product. The fortune is the magical, intangible part of the product or service that has real value.
© 2022 IRB Media (Ebook): 9781669395461
Release date
Ebook: 27 April 2022
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