The Product Loop: Product development hygiene for sustained market success

Successful products require more than great ideas and hard work. They require a structured and pragmatic path from idea to market. Without such a path forward, even the most capable teams risk misalignment, rework and launching something the market doesn’t want. The Product Loop (the Loop) establishes product development hygiene by organizing what product teams must accomplish to be successful through an outcomes-based framework. When executed as structured, The Loop guides teams through validating real opportunities, building solutions that deliver value, and bringing them to market successfully. Whether you’re launching your first product, refining an existing one or preparing to scale, the Loop gives your team a common language, shared focus and a solid foundation for sustained product success.

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Release date

Audiobook: 25 July 2025