The Rational Mind: Unlocking the Science Behind Our Irrational Choices

Discover the Hidden Forces Steering Every Choice You Make

Why do we often make decisions that defy logic? This compelling exploration dives deep into the surprising science behind human irrationality, revealing how our brains are wired to lead us astray–even when we think we're making rational choices. With insights drawn from cutting-edge neuroscience and psychology, The Rational Mind: Unlocking the Science Behind Our Irrational Choices unpacks the invisible biases, emotional influences, and social pressures that shape our daily decisions.

From the evolutionary roots that programmed our biased thinking to the complex neural mechanisms behind confirmation bias and overconfidence, this book offers a fascinating journey through the inner workings of the mind. You'll uncover how heuristics serve as both helpful shortcuts and dangerous traps, why emotions often cloud judgment, and what happens in the brain when we fall prey to social conformity or the illusion of control.

Practical strategies and scientifically backed tools are also laid out to help you outsmart these mental pitfalls. Discover how neuroplasticity and mindfulness can be harnessed to enhance your rational thinking, and explore logical frameworks that empower clearer, more critical thought. Whether you're navigating personal choices or professional challenges, this book equips you with the means to rethink your approach and make smarter decisions under uncertainty.

By weaving together scientific evidence with relatable examples, this eye-opening guide not only explains why irrational decisions are part of our nature but also how we can learn to rise above them–transforming the way we think, decide, and live.

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Release date

Ebook: 5 October 2025