THE RETENTION TRAP: Stop Measuring Turnover, Start Measuring Talent Investment

In this eye-opening book, The Retention Trap, Butterball Farms CEO Mark Peters challenges leaders of small and mid-sized businesses to break free from a cycle that prioritizes costly wages and benefits without addressing the deeper issues that lead to employee turnover. For thirty years, Peters focused on traditional methods, only to discover that they often miss the mark and fail to deliver lasting results.

It wasn't until recently that Peters uncovered the sophisticated strategies used by large organizations—strategies that many small and mid-market leaders may overlook as they focus on the immediate demands of their business. These approaches, while proven effective on a larger scale, can be adapted to suit the unique needs of smaller businesses. This book reveals how to make those strategies both accessible and impactful.

With 40 percent of workers actively seeking new opportunities, the competition for talent is fiercer than ever. Peters' insights are both timely and essential. The Retention Trap encourages leaders of small and medium size enterprises to learn from the strategies of large organizations and apply their entrepreneurial problem-solving skills to create thriving workplaces that attract and retain top talent.

© 2025 Ascent Audio (Audiobook): 9781663757623

Release date

Audiobook: 11 November 2025