Web TV Series: How to make and market them

Today, people can watch television shows, feature films, live sporting events, and just about anything they want on their computers, tablets or phones. As the new media marketplace continues to grow, so does demand for original content and opportunities for filmmakers. Online distributors - such as YouTube, Hulu, and Funny or Die - are interested in acquiring web series (episodic digital entertainment, like mini-TV shows) that attract audiences and appeal to advertisers. Web TV Series... How to Make and Market Them provides advice and expertise to help readers create their own original, successful online shows - projects that can be profitable, potentially developed into film or television properties, and help to start a career in the industry. Readers will learn how to develop characters and stories designed for new media platforms, and find tips for planning, shooting, and editing that are tailored specifically to web series production. This book also extensively covers the latest distribution platforms and social media marketing strategies, as well as examples of how to find financial sustainability through advertisers, branded content, and sponsorship partners. Web Series has all of the tools necessary for both aspiring and experienced filmmakers to make the most of this growing new medium.

© 2012 Creative Essentials (Ebook): 9781842437865

Release date

Ebook: 18 September 2012