Harry Potter and the Philosopher's Stone J.K. Rowling
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Wie wählen Konsumenten?: Die verkehrte Welt stilistischer Innovation
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- Publisher
- Language
- German
- Format
- Category
Non-Fiction
In welchem Verhältnis stehen Konsumenten und Produzenten? Produktionstechniken und Innovationsschübe? Der Wirtschaftswissenschaftler Ernst Mohr geht in seinem Beitrag in Kursbuch 174 beispielhaft auf den stilistischen Innovationsprozess, etwa in der Mode, ein und kommt zur These: [… I]n der stilistischen Innovation sind die Konsumenten die Schöpfer und die Produzenten wählen aus, bezahlen aber nicht!"
Kurzerhand wird die Logik des Marktes, der auf produzierenden Produzenten und konsumierenden Konsumenten fußt, ausgehöhlt.
© 2013 Murmann Publishers GmbH (Ebook): 9783867743105
Release date
Ebook: 3 June 2013
Tags
- 4.7
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