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Как чашка за чашкой строилась Starbucks
- 1 Ratings
5
- Language
- Russian
- Format
- Category
Economy & Business
Говард Шульц стал генеральным директором Starbucks в 1987 г. и за последующие годы превратил ее из небольшой фирмы с шестью кофейными магазинами в интернациональный бизнес, работающий в 50 странах мира. В данной книге — история Starbucks, но это не обычная success story, полная уступок и компромиссов. Эта история — доказательство того, что компания может обеспечивать стабильно высокую прибыль и не жертвовать при этом своими принципами — относиться к сотрудникам и клиентам с любовью и уважением, неизменно предлагая им продукт и сервис высшего качества.
© 2020 Альпина Паблишер / Alpina Publisher (Ebook): 9785961426915
Translators: Ирина Матвеева
Release date
Ebook: 1 March 2020
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