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يبيّن الكتاب كيف يسهم فهم علم النفس في تطوير مهارات البيع، موضحًا تأثير العوامل النفسية على قرارات الشراء، وكيف يمكن للبائع توظيف هذه المعرفة لزيادة فرص إتمام الصفقات وتحقيق مبيعات أفضل.
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