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内容简介: 谁抓住暴涨的6亿微信用户,谁就占领了微营销高地! 谁会用微营销玩转圈子社交,谁就搞懂了粉丝经济的奥秘! 谁拥有铁杆粉丝,谁就是躺着赚钱的卖方市场……
本书通过无私分享最实用、最易懂的微营销方法和窍门,讲解如何利用微营销进行宣传推广,如何打造圈子、社群进而形成粉丝效应,实现从"企业追着客户跑"到"客户追着企业跑"的营销革命! 作者简介: 李宇桐, 名师讲堂栏目首席讲师。 清华、北大客座教授。 北京云琪盛达特聘高级讲师。 北京企业管理研修学院信息学院院长。
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Audiobook: 31 October 2024
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