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Economy & Business
Description: 柳傳志的成功之路為不同行業的經營者所羡慕,他的成功實踐和精彩的理論成果都給了大家深深的啟發和指引。本書以柳傳志和聯想公司的歷程為主線,結合聯想發展史上的經典案例,針對商業中的關鍵問題,如管理、經營、行銷、品牌、融資、用人、服務等加以深入細緻地解析,讀者可以從中體驗最真實的領袖魅力和管理技巧,獲取寶貴的經驗。 Author Biography: 汪洋,著名管理諮詢專家,中國企業成長研究中心主任,北京工商大學副教授,長年跟蹤研究海爾。著有《財富征戰》《企業管理》《行銷實務》等作品。
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Ebook: 26 February 2024
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