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酱酒终端动销调查 证券市场红周刊2022年42期

Series

1 of 56

Language
Chinese
Format
Category

Economy & Business

编辑推荐 《证券市场红周刊》创刊于 1997年,是中国发行量最大的证券杂志。《红周刊》的读者主要为职业投资人和机构投资人。《红周刊》的内容以专业的分析和深度报道见长。

内容简介 酱酒终端动销调查:高库存、贴牌乱象扰动市场 资本退潮下行业洗牌加速 头部酒企份额进一步集中 据《红周刊》调查,今年以来,酱酒价格持续下行,库存快速上升,习酒、郎酒、国台、金沙摘要等二线酱酒品牌甚至出现价格倒挂现象。究其原因,是资本对酱酒的炒作热度退潮,以及疫情影响下的消费场景缺失。行业洗牌下,市场份额向头部企业进一步集中。

Release date

Ebook: 8 November 2022

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