Listen and read

Step into an infinite world of stories

  • Read and listen as much as you want
  • Over 950 000 titles
  • Exclusive titles + Storytel Originals
  • Easy to cancel anytime
Try now
image.devices-Singapore 2x

Invisible Influence: The Hidden Forces that Shape Behavior

64 Ratings

4

Duration
6H 58min
Language
English
Format
Category

Economy & Business

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world.” —Charles Duhigg, author of The Power of Habit

If you’re like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people’s behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we’re told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn’t just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don’t want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it—and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger “is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action” (Publishers Weekly).

© 2016 Simon & Schuster Audio (Audiobook): 9781508211426

Release date

Audiobook: 14 June 2016

Others also enjoyed ...

  1. 22 Immutable Laws of Branding Al Ries
  2. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  3. The Catalyst: How to Change Anyone's Mind Jonah Berger
  4. Built to Last: Successful Habits of Visionary Companies Jim Collins
  5. Noise Daniel Kahneman
  6. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  7. Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
  8. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  9. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  10. Principles: Life and Work Ray Dalio
  11. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  12. How To Win Friends And Influence People Dale Carnegie
  13. Good to Great Jim Collins
  14. Yes!: 50 Scientifically Proven Ways to Be Persuasive Robert Cialdini
  15. Awaken the Giant Within Tony Robbins
  16. Dollars and Sense: How We Misthink Money and How to Spend Smarter Dan Ariely
  17. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Dan Ariely
  18. Contagious: Why Things Catch On Jonah Berger
  19. Upstream: The Quest to Solve Problems Before They Happen Dan Heath
  20. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
  21. The Righteous Mind: Why Good People Are Divided by Politics and Religion Jonathan Haidt
  22. Do the Work: The Official Unrepentant, Ass-Kicking, No-Kidding, Change-Your-Life Sidekick to Unfu*k Yourself Gary John Bishop
  23. Focus: The Hidden Driver of Excellence Daniel Goleman
  24. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  25. Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
  26. The Storyteller's Secret: How TED Speakers and Inspirational Leaders Turn Their Passion into Performance Carmine Gallo
  27. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
  28. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  29. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson

Features:

  • Over 950 000 titles

  • Kids Mode (child safe environment)

  • Download books for offline access

  • Cancel anytime

Most popular

Unlimited

For those who want to listen and read without limits.

S$12.98 /month
3 days for free
  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Bi-yearly

For those who want to listen and read without limits.

S$69 /6 months
14 days for free
Save 11%
  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Unlimited Yearly

For those who want to listen and read without limits.

S$119 /year
14 days for free
Save 24%
  • 1 account

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

Try now

Family

For those who want to share stories with family and friends.

From S$14.90/month
  • 2-3 accounts

  • Unlimited Access

  • Unlimited listening

  • Cancel anytime

2 accounts

S$14.90 /month
Try now