MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITYMAX EDITORIAL
Max Editorial
Books from Max Editorial
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- HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTYMAX EDITORIAL
- JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDYMAX EDITORIAL
- INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHINGMAX EDITORIAL
- Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its productsMAX EDITORIAL
- APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRANDMAX EDITORIAL
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- BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATORMAX EDITORIAL
- Adidas: How the rivalry with Puma shaped the brand's identityMAX EDITORIAL
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- CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDSMAX EDITORIAL
- Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industryMAX EDITORIAL
- GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000SMAX EDITORIAL
- Disney: The secret to building an emotional empire that conquers generations.MAX EDITORIAL
- FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.MAX EDITORIAL
- IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURYMAX EDITORIAL
- COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHSMAX EDITORIAL
- CHANEL: HOW GABRIELLE CHANEL'S VISION CONTINUES TO INFLUENCE FASHION DECADES LATERMAX EDITORIAL
- Heineken: The secret of the recipe and sensory experience behind premium beerMAX EDITORIAL
- AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCEMAX EDITORIAL
- GOOGLE: HOW THE SECRET INTERNAL CULTURE OF INNOVATION FUELS THE MOST ABICIOUS PROJECTSMAX EDITORIAL
- PORSCHE: THE SECRET TO THE LONGEVITY OF AN ICONIC DESIGNMAX EDITORIAL
- UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARSMAX EDITORIAL
- SPOTIFY: HOW THE COMPANY USES DATA TO INFLUENCE MUSIC TASTES AROUND THE WORLDMAX EDITORIAL
- TOYOTA: THE REAL REASON THE COMPANY'S PRODUCTION SYSTEM WAS NEVER BEEN SUCCESSFULLY REPLICATEDMAX EDITORIAL
- RED BULL: HOW THE BRAND CREATED AN ELITE IDENTITY WITHOUT BECOMING INACCESSIBLEMAX EDITORIAL
- Zara: The Real Reason why Brand Never Spends Millions on AdvertisingMAX EDITORIAL
- SONY: HOW THE JAPANESE KAIZEN MENTALITY HELPED THE BRAND OVERCOME CRISESMAX EDITORIAL
- TESLA: THE SECRET OF MARKETING NO ADVERTISING FROM ELON MUSKMAX EDITORIAL
- ROLEX: HOW CONTROLLED SCARCITY KEEPS THE WATCHES AMONG THE MOST DESIRABLE IN THE WORLD.MAX EDITORIAL
- WARNER BROS: THE SECRET OF BRAND RESILIENCE EVEN AFTER MULTIPLE CRISESMAX EDITORIAL
- VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCEMAX EDITORIAL
- SAMSUNG: HOW KOREAN PHILOSOPHY INFLUENCED THE CREATION OF ONE OF THE WORLD´S GREATEST TECHNOLOGICAL EMPIRESMAX EDITORIAL
- Rolls-Royce: Why Every car the brand has a hidden and personalized story.MAX EDITORIAL
- STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEEMAX EDITORIAL
- PAYPAL: THE SECRET OF THE INTERNAL DISPUTES BETWEEN ELON MUSK, PETER THIEL AND OTHER FOUNDERS WHO SHAPE THE FUTURE OF DIGITAL MONEYMAX EDITORIAL
- NINTENDO: HOW THE COMPANY MAINTAINED ITS UNIQUE IDENTITY AS THE INDUSTRY CHANGED RADICALLYMAX EDITORIAL
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- PFIZER - THE SECRET TO THE COMPANY'S GLOBAL INFLUENCE STRATEGY AND HOW IT POSITIONED ITSELF AS A LEADER IN THE PHARMACEUTICAL INDUSTRY LONG BEFORE THE PANDEMICMAX EDITORIAL
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- Nestlé: The secret behind the diversification that made it a world leader in foodMAX EDITORIAL
- Victoria's Secret : What Really Led to the Brand's Fall and RebirthMAX EDITORIAL
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