Oskar Yasar

"A must-read for anyone in investor relations" JOHN GOLLIFER

"Tired of explaining what investor relations actually does? Hand them this book. The definitive resource on IR's strategic value." MATTHEW JOHNSON, Group Communications Director, IR & CEO Office VODAFONE

In today's complex capital markets, where a single misstep can trigger activist campaigns or erase billions in market value, one corporate function has quietly transformed from back-office support to boardroom essential: Investor Relations.

Drawing on insights from over 1,000 IROs and market leaders worldwide, this landmark study, backed by global IR associations across five continents, presents the first comprehensive examination of how IR has revolutionized itself into a strategic leadership function.
Why This Book Matters Now: • Navigate Market Disruption: Learn how top IROs are adapting to passive investing dominance, ESG integration, and the decline of sell-side research
 • Break the IR Glass Ceiling: See how today's IROs are stepping into C-suite roles, board seats, and strategic leadership positions
 • Defend Against Activism: Discover proven strategies that reduce activist targeting by 20-40% through effective IR
 • Master the New IR Playbook: Understand why today's successful IROs need skills ranging from data analytics to crisis management
 • Future-Proof Your Career: Explore emerging roles like "Chief Reputation Officer" and how AI will reshape the profession
What Sets This Book Apart:
Unlike typical industry guides, this is a global manifesto backed by IR associations representing thousands of professionals across the world. It's both a celebration of how far the profession has come and a blueprint for where it must go.

Quartz Press

The Global Investor Relations Revolution: Key drivers and future opportunities

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