Deborah Perry Piscione

David Crawley, PhD

This book teaches leaders how to focus on people development rather than product development. Innovation comes from people, not products or technology. Deborah Piscione's twelve-step process is a comprehensive guide to success for leaders that shows them how to harness the creative energy in their organization, thereby bringing better products to market.

For too long, companies and their leadership teams focused primarily on their products or services. Leaders are deeply dialed in to the minutiae of their companies' operations. But veteran Silicon Valley consultant Deborah Perry Piscione says investments in new technologies or operations do not create innovations-people do. For innovation to happen, organizations need to be people-centric. In this breakthrough book she shows how, by following her People Equation, every organization can develop a mindset, an organizational structure, and a product development process that will maximize creativity and innovation.

Using examples from her consulting work and from her research into successful business practices, Piscione shows how to create a culture where risk taking is rewarded, mavericks are encouraged, collaboration between highly competent people is nurtured, and, when experiments and new initiatives are proposed, the response is to ask how rather than question why. This requires upending the usual organizational pyramid, giving more decision-making power to frontline workers and less to the C-level executives traditionally at the top. Once this is all in place, you can take advantage of Piscione's twelve-step Improvisational Innovation process for bringing new products and services to market. This is a comprehensive guide to harnessing the creative energy in every organization.

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