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Attracting and engaging developers is crucial for developer-focused products. So, how can companies and DevRel professionals drive awareness and adoption of developer-focused products and tools?

This is where developer marketing comes in!

This comprehensive guide delves into the world of developer marketing, covering:

 • How to create developer personas
 • How to plan and create impactful developer content
 • How to leverage the power of social media to reach developers
 • How to build a thriving developer community
 • How to measure the success of your DevMar/DevRel initiatives
 • ...and much more!

Whether you're a developer advocate, community manager, product marketer, or simply curious about developer marketing, this book is for you.

Developer Marketing is full of practical insights and expert tips for anyone seeking to build meaningful connections with developers and excel in developer marketing.

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