Golden Books Publishing

SUMMARY & ANALYSIS

 

THE E-MYTH REVISITED

BASED ON THE BOOK BY MICHAEL E. GERBER

 

SUMMARY WRITTEN BY: GOLDEN BOOKS PUBLISHING

 

CONTENT

The Entrepreneurial Myth

Infancy and Adolescence

The Entrepreneurial Perspective

The Turn-Key Revolution

Working On Your Business, Not In It

The Business Development Program

Primary Aim and Strategic Objective

Organizational Strategy

Management, Marketing, and Systems Strategy

General Analysis

 

ABOUT THE ORIGINAL BOOK

In "The E-Myth Revisited" by Michael E. Gerber, the narrative explores the reasons why many small businesses fail, focusing on the myth that technical skill alone leads to entrepreneurial success. It introduces the idea that business owners often operate primarily as technicians, rather than as entrepreneurs or managers, and how they must balance these three roles to create a thriving business. The book presents the concept of the Franchise Prototype, emphasizing the importance of creating systems, standardizing processes, and understanding the customer to build a business that can operate effectively without the constant presence of its owner. It also highlights how having a clear vision and plan to achieve their goals is key for business owners.

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